LucidHR
Workforce verification, trust & talent intelligence
HR Technology · Product Systems · Identity & Matching Logic
Overview
LucidHR is a workforce verification and talent intelligence platform designed for organizations across Africa. It helps verify credentials, assess talent accurately, and match people to roles efficiently — reducing hiring risk and building portable trust for individuals.
As Senior Product Designer, I led the end-to-end mobile app design — from user flows and verification logic to high-fidelity UI and fully interactive prototypes. I also designed the logo and brand identity.
My Role
SENIOR PRODUCT DESIGNER
End-to-end mobile app design (Figma)
User flows, wireframes, high-fidelity UI
Verification logic and credentialing workflows
Role-based interfaces (candidates, organizations, administrators)
Full prototype for testing and development handoff
Logo design and brand identity
The Opportunity
Organizations across Africa struggle to verify credentials, assess talent accurately, and match people to roles efficiently. Manual verification, fragmented records, and unreliable signals create friction, cost, and hiring risk — especially in regulated and skills-intensive industries.
Traditional HR platforms focus on resumes and applicant tracking. Trust is treated as an afterthought. LucidHR was built to change that — making verification and trust the infrastructure, not a feature.
What was built
My thought process while designing the logo was simple… My vision was to design “Something more than a logo. Lets design a promise to those at sea, reflected in every detail”.
Structured Identity & Credential Profiles
Verified credentials, role-relevant skills, and historical signals — not static resumes
Verification as a Workflow
Credentials validated systematically. Trust levels update over time. Gaps surfaced clearly.
Intelligence-Driven Matching
Evaluates role requirements, verified skills, and trust indicators — not keywords alone
Role-Based Visibility
Hiring teams see confidence and risk. Candidates see clarity and progress. Administrators see system health.
Designed for 2 Categories
For Employees
View all jobs and open positions, Auto-apply, Pass or Save jobs for later. No friction. No forms.
For Employers
View verified candidates, Auto-shortlist, Pass, or send message. Talent discovery feels like browsing, not screening.
The Future of Maritime & Logistics Recruitment
Design Approach (System-First).
Instead of asking “What data should we collect?”,
I asked: “What risks exist? What conditions indicate intervention? What should surface automatically?”
Verification Embedded, Not Layered
Verification is a workflow, not a one-time check. Credentials are validated systematically. Trust levels update over time.
Profiles That Evolve
No static resumes. Individuals are represented through verified credentials, role-relevant skills, and historical signals that accumulate.
Matching Beyond Keywords
Intelligence-driven matching evaluates role requirements, verified skills, and trust indicators — reducing mismatches and improving hiring quality.
Role-Based Interfaces
Different stakeholders see different views: hiring teams see confidence and risk. Candidates see clarity and progress. Administrators see system health.
Trust as Infrastructure
Trust is not a feature — it’s designed into the system. Verification is continuous. Intelligence compounds over time.
| For Employees | For Employers | |
|---|---|---|
| Structured Credentialing | Builds a complete, verified profile before matching begins | Accesses trusted candidate data — no guesswork, no fake profiles |
| Verification as a Workflow | Credentials validated systematically. Trust levels update over time. Gaps surfaced clearly. | Verification embedded, not layered. No manual chasing. No ambiguity. |
| Intelligence-Driven Matching | Relevant jobs surfaced based on verified profile — not keywords | Relevant candidates surfaced based on fit score — not manual screening |
| Role-Based Visibility | See job matches, application status, and profile progress | See candidate confidence, risk indicators, and hiring pipeline health |
| Search & Smart Matching | Algorithm + filters refine results. System learns your preferences. | Fit score + filters refine results. System learns your hiring patterns. |
Trust is a system constraint — not a feature request.
Visualization and Branding
"Match like a dating app; auto-apply for the job".
Design Process
Information gathering and task undertanding
Research and conceptualizing
Ideation and sketching
Design Prototyping
Testing and Validations
Refinement and Finalisation
Solution Roadmap
One-tap Apply/shortlist
User verification
Smart matching
In-app messaging
The UI Accessibility
Solving UX
User Flows (Employee)
User Flows (Employer)
Low Fidelity Wireframes
Key Pillars
Swipe to Decide
Intelligent Matching – Jobs find you Candidates find you
Apply / Shortlist
Pass
Save
Profile Verification
Automated background and certificate checks for confidence.
Search & Smart Matching
Search a pool of verified processionals, and get match intelligently
Detailed Profiles
Structured profiles and credentialing systems.
Built for job seekers and employers, designed for trust and efficiency — with structured credentialing and intelligent matching, starting from Africa to the world.
Impact and Outcome
Reduced hiring risk through systematic verification
Faster, more confident workforce decisions
Portable trust for individuals across organizations
Intelligence that compounds over time
Designed for regulated and skills-intensive industries
LucidHR reflects my approach to building product systems where trust, verification, and intelligence work as a single infrastructure — not isolated features.Crew360 reflects my approach to leading and building products where human needs, domain constraints, and system design intersect.
Design Decisions
Structured credentialing before any matching begins
Verified data, not self-reported resumes
Intelligence-driven matching based on skills and trust signals
Role-based interfaces for employees, employers, and administrators
This is a system constraint — not a UI preference.
Impact
App Status
Designed, in Development
Website
Live @ lucidhrafrica.com
Tools & Tech
Figma
Adobe Suite
Read the full thought leadership piece
For a deeper dive into the system-first approach to service operations, booking, and workforce coordination, read the full article here.