Feexa
Mobile vessel chartering assistant
Products Platform · Maritime Tech · Mobile App · Chartering & Cargo Matching
Overview
Feexa is a mobile vessel chartering assistant that connects vessel owners with charterers in a verified, chat-driven marketplace. It combines vessel discovery, real-time chartering conversations, and an AI maritime assistant — all in one app.
As Senior Product Designer, I led the end-to-end design of the mobile app — from user flows and wireframes to high-fidelity UI and interactive prototypes.
My Role
SENIOR PRODUCT DESIGNER
End-to-end mobile app design (figma)
User research, flows, wireframes, UI
Brand & visual direction
Product Design & UX Strategy
Verified marketplace & chat chartering logic
AI assistant integration (Captain Dammy)
The Opportunity
Chartering a vessel today is fragmented. Spreadsheets. Endless emails. No centralized platform. No verification. No visibility into vessel status. No intelligent assistance during the chartering process.
Feexa was built to change that — starting with a system-first, mobile-first approach.
What was built
A mobile-first vessel chartering platform connecting companies and shipowners with verified charterers
Search and matching logic designed around chartering intent
A guided interface that acts as both a chartering assistant and fixer support tool
A foundation for secure, trust-driven fixture coordination
Charter vessels with ease
Design Approach (System-First).
Verified Marketplace First
Trust is critical in chartering. Every user must be verified through KYC before they can chat or charter a vessel.
Chat as the Chartering Engine
Instead of emails or whatsapp, all chartering conversations happen inside Feexa. Admin control vessel charter status directly in the chat.
Captain Dammy — Always There
A specialized vessel chartering AI assistant accessible anywhere in the app or mid chat via #CaptainDammy. Answers chartering and other related questions.
Follow & Notify
Users can follow vessels to get notified on availability, chartering status changes and more. No more manual checking.
Assisted or Manual vessel listing
Vessel listing using IMO number (Autofill) or manually using three structured categories: Vessel details, Listing details, Additional details & description.
Profile as Charter History
Users see their fixture history and chartered vessels organized by status: Opened → Chartered → Completed.
Designed for chartering companies and organizations that need a centralized, intelligent chartering assistant.
Visualization and Branding
My thought process while designing the logo was simple… My vision was to design “Something more than a logo. Lets design a promise to those at sea, reflected in every detail”.
A FIXTURE
“A fixture is the final agreement that concludes the chartering negotiations, signaling that all terms have been accepted and the vessel is officially booked for the contract”
FIXER – /Feexa/
Design Process
Research & Discover
Journey mapping, User research, competitive analysis
Information Architecture
Content structuring, Site map & User flows
Wireframing
Sketching, Low fidelity and high fidelity wireframes.
Visual Design
High fidelity mock ups and visual design systems
Prototyping
Interactive prototypes and micro interactions
Usability Testing
Testing with users and gatering feedback
Solution Roadmap
Prioritize main fixture features
AI assisted chartering negotiations
Verified listings and intents
Simple user experience
Feexa vs Traditional Chartering
| Traditional Chartering | Feexa | |
|---|---|---|
| Discovery | Spreadsheets, emails, calls | Verified marketplace with search & filter |
| Trust | Unverified contacts | Verified users only |
| Conversations | Fragmented across WhatsApp, email, phone | Centralized chat with admin status toggles |
| Status Visibility | Unknown or manual follow-up | Real-time: Opened → Chartered → Completed |
| Notifications | None — check manually | Follow vessels + automatic alerts |
| AI Assistance | None | Captain Dammy — #CaptainDammy anywhere |
The UI Accessibility
Challenge
Design for scalability & Cognitive load.
Solution
Focus on high contrast colors, generous white space and clear typography
Solving UX
User Flows
Low Fidelity Wireframes
Key Pillars
List a Vessel (Admin)
Auto fill or manually enter vessel details. Vessel appears in Anchorage (Explore) instantly.
Vessel Info
Listing details
Additional details & descriptions
Explore & Discover
Search, filter, and browse all listed vessels. View full vessel details. Follow vessels for status updates.
Verified Chartering Chat
Every user is verified. Charter request opens a chat with admin. Admin toggles conversation status: Fixed → Chartered → Completed.
User Profile & Vessel Status
Track your chartered vessels: Opened → Chartered → Completed. Notifications for vessel availability and status changes.
Captain Dammy (AI Assistant)
Floating maritime chatbot. Use #CaptainDammy anywhere in the app to ask chartering or general maritime questions. Always accessible.
Impact and Outcome
A verified, chat-driven chartering platform tailored to maritime realities
Reduced friction in vessel discovery, verification, & chartering negotiations
Real-time visibility into chartering status
A scalable foundation to manage multiple vessels & conversations
Built as a long-term chartering intelligence, not a directory or listing site
AI-powered assistance available anywhere in the app via #CaptainDammy
FEEXA demonstrates my approach to building industry-specific systems – grounded in domain knowledge, structured workflows, and scalable architecture.
Impact
App Status
Designed, in Development
Tools & Tech
Figma (design, wireframes, prototypes)
Adobe Suite (brand assets)
Read the full thought leadership piece
For a deeper dive into the system-first approach to service operations, booking, and workforce coordination, read the full article here.